Javalot Jive

Aug 28, 2012

Jack Bauer Bakes the Hell Out of Cupcakes in Killer Laptop Ad | Adweek

Jack Bauer Bakes the Hell Out of Cupcakes in Killer Laptop Ad | Adweek

Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting. Mother London created the cinema and online effort, which touts Acer's Aspire 35 Ultrabook and, according to the client, marks the first in a series showing celebrities using the super-slim laptop to indulge their hidden passions. (Get Aaron Paul, bitches!) Though tasty, this initial serving with Kiefer—a brand-friendly actor last seen pining for a lost love in Axe's "Susan Glenn" spot—seems a tad undercooked in terms of brand ID. Agency and client might want to add a pinch more product info for subsequent batches.

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